向太回归愿望是把直播做好重视粉丝需求认真敬业获赞
时间:2023-05-11 00:00:51阅读:99526次来源:蜂鸟影院 5月7日,向太陈岚在抖音重启直播带货,时隔4个月再度回归,向太的第三次创业依旧宝刀未老,“带货女王”名副其实。当日,向太直播3小时观看数高达千万,涨粉20万,同时在线10万+人气。直播10小时销售额达到8000万。而此次回归主打宠粉的向太,也用实际行动证明了自己对直播事业的重视和认真,粉丝们惊喜发现,向太不仅在直播间送礼不停,选品也更加严格,真正在关注消费者的意见和需求。
沉寂4个月重启直播 向太归来仍是“女王”
在今年上半年,向太成立了英明向太多媒体有限公司,集结了更专业的团队、更严格的选品,终于在5月7日重返直播。据网络数据,在5月7日11点30开始的这场回归直播,向太直播间3小时内的观看人数就已高达千万,涨粉数量逾20万,同时在线人气超10万。当天直播10小时的销售额达到8000万,其中黄金饰品的销售额超600万,这也与向太日常带给大众“对珠宝很在行”的印象不谋而合。
回归直播主打“宠粉” 向太和“闺蜜们”的双向奔赴
重返直播的向太延续了自己特有的亲切、真实的风格,并且主打一个“宠粉”,买下百部车子和苹果手机等礼物在直播间狂送粉丝。直播期间,实时也有很多幸运粉丝不断在平台晒出手机和汽车的中奖信息。向太亲昵的称呼自己的粉丝为“闺蜜们”,瞬间拉近了自己与粉丝们的距离。之前向太就曾发文表示很感谢粉丝:“在直播间一直支持我、等待我的闺蜜们,非常感谢你们,你们是我最大的动力。”在直播中向太也表示自己一把年纪出来工作并不是为了钱,而是为了防止自己的心态变老:“永远热爱生活,才能够一直保持一颗年轻的心。”
此次回归直播,向太也认真听取了粉丝们的意见,选品和福利对比之前的直播更为优质和丰富,直播时更是不断自己试用产品。一元福利品说上就上,毫无套路。向太在直播间的种种宠粉行为,堪称和粉丝们的“双向奔赴”。粉丝们也表示其实并不在意向太礼物的价值,重要的是向太在直播间的表现非常有活力和诚意,让人有信赖感和亲和力。网友们纷纷表示在向太直播间抢到了福利更看到了惊喜:“这次回归直播向太还是听粉丝的劝的,送手机送福利也是多,她明白观众的需求才是真需求。”
向太此次直播间的产品涵盖美食、美妆、日化、厨房用品等等生活类产品,在直播之前,希思黎、科颜氏、双立人、博洋、蓝月亮等等各大品牌方都纷纷为向太助力打CALL,对向太的影响力和带货能力的信任可见一斑。究竟向太的直播间能否靠口碑和销售额持续维持高热度,让我们拭目以待。
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