“华语LIVE王”张杰2019继续破圈,代言快手成为春晚红包特派官
时间:2019-12-30 15:07:34阅读:50076次来源:蜂鸟影院 1/2
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2020年的春节,比往年来得更早。鼠年春晚还有一个月,互联网行业大动作不断,火热了起来。
12月25日下午,快手和中央广播电视总台联合召开发布会,宣布快手成为中央广播电视总台2020年春晚独家互动合作伙伴。快手成为继“BAT”后,又一家拿到春晚红包项目的互联网公司。此次红包数额达10亿,打破去年百度9亿红包记录。
热度未散,12月27日,快手又发出重磅消息,官方宣布华语LIVE王张杰成快手代言人和春晚红包特派官。张杰成为继谢娜、黄渤之后快手第三位签约代言人。这是快手官宣与央视春晚合作后的第一个新动作,继续为央视春晚红包加码。
2019年,张杰出道十五年,12张实体专辑、61场个人演唱会是他一路拼搏的成绩。凭借磨砺多年的唱功,张杰成为了国民级的实力LIVE唱将,更曾四次登上央视春晚舞台。
快手签约张杰为代言人,是一个国民级短视频平台与国民级歌手的牵手。快手成立于2011年,从一个GIF工具成长为国人记录生活、分享生活的短视频平台。目前,快手日活超过2亿,原创视频库存数量超过130亿。每天,有1500万条原创作品上传,共收到4亿点赞已经成。据统计,2019年全年快手上点赞数达2800亿。
此外,张杰发布了他的第一支入驻视频作品,总结2019年的多面生活。这一年,他不断突破极限,未·LIVE巡演再度起航,10场震撼演出,号召超40万人次,再度刷新鸟巢单场演唱会票房纪录;他还出演赖声川导演的话剧《曾经如是》中多吉一角。张杰在视频中透露,未来将会在快手分享自己的生活。
在主持人谢娜、演员黄渤之后,快手在代言人版图上又集齐了歌手张杰,继续完成代言人的“全明星拼图”。张杰的入驻,也将会带动平台音乐人掀起音乐新潮流。
距离2020年鼠年春节仅剩一个月,快手动作频频,官方宣布与央视春晚达成独家合作后,又冠名赞助2020年东方卫视跨年晚会,还签下第三位代言人张杰,持续制造品牌声量,升级品牌形象,提前点燃鼠年新春年味。
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