新湃传媒河北卫视重磅联手《好诗词》引领国韵风骚
时间:2017-12-06 17:16:10阅读:80315次来源:蜂鸟影院 近日,河北卫视在北京举办2018国“冀”范儿广告资源推介会,此次招商大会,河北卫视推出2018年五大部分的重点栏目规划,分别为招牌栏目“好”系列节目、“帮”系列节目、“悦”系列节目、“星”系列节目以及2018版权大剧;其中最为亮眼的不容置疑就是河北卫视招牌栏目《中华好诗词》,2013年推出的《中华好诗词》已播出了五季,是目前最受欢迎的文化类节目之一,《中华好诗词》大学季“恰同学少年”也将在明年播出,这档以弘扬中华文化为宗旨的优秀节目走红,将文化综艺节目推向了一个风口上,不仅多次受到《新闻联播》、《人民日报》、中宣局、广电总局等主流媒体机构的认可。在收视方面,也打破了文化综艺沉闷感的审美疲劳,持续位居黄金时段前十。而作为制作出品方的新湃传媒也在成功参与出品《中华好诗词5》后继续发力,即将再度参与出品《中华好诗词6》,同时河北卫视“好”系列阵容再度壮大,2018年《中华好少年》、《中华好妈妈》、《中华好家风》也将全面启动,新湃传媒也将全程参与“好”系列栏目的出品创作、营销推广。
文化为核,综艺为壳 新湃传媒如何深耕“好诗词IP”?
《中华好诗词》是中国第一档原创诗词文化季播节目,节目以文化为核,综艺为壳,寓教于乐,通过全媒体的传播,为广大观众提供了一种正能量的文化享受。著名主持人赵忠祥、中南大学文学院教授杨雨、南京师范大学文学院教授郦波担任常驻嘉宾,为节目提供了独到的文化见解。目前多档诗词类节目扎堆市场,如何在同质化竞争中找到差异化的路径至关重要。《好诗词》的最大特点在于“文化为核,综艺为壳”,很多文化类综艺为了营造文化质感而生出一种冷感,而《中华好诗词》就是要将诗词文化和综艺的娱乐性结合起来,让节目互动性更强,更有温度。为了防止审美疲劳,《中华有诗词》坚持“微创新”,在骨架不变的前提下,力争血肉丰满。此次将启动大学季,深入校园,大学生群体是一个核心且具有持续培养力的人群,既是观众也是选手。借助对‘好诗词IP’已形成的影响力,通过校园地推去强化这个品牌,吸引更多的学生群体关注,不止于节目中,新湃传媒围绕“好诗词IP”的打造从线上延伸至线下,持续深耕。
新湃传媒联合创始人邱实上台签约
河北卫视“好”系列家族壮大 新湃传媒即将全程保驾护航
《中华好诗词》自开播以来深受业界和观众好评,俨然成为了中华文化现象级节目,这更让“好”系列迎来了更多别样的突破,讲述动人故事,传承优良家风的《中华好家风》和励志传奇女性,妈妈破茧蝶变的《中华好妈妈》也将相继开播,以科普竞技,展现少年强的《中华好少年》也在录制阶段,这代表着“好”系列的文化节目将再次引发全民关注,让中华文化持续发光发热。新湃传媒也即将全面参与出品、制作、营销推广河北卫视“好”系列栏目,将再续现象级风潮,将传承中国传统文化、发扬优良家风,迎接励志挑战,打造青春正能量作品,敬请期待。
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