《你好!说唱酱》首期节目播放量破千万创国内轻综艺记录
时间:2017-12-29 12:45:47阅读:76280次来源:蜂鸟影院 1/6
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12月23日,国内首档音乐话题类轻综艺《你好!说唱酱》强势上线,开播三天全网播放量破千万,创造国内轻综艺播放记录。节目一改传统脱口秀或音乐类节目形式,另辟蹊径的将扎心段子与搞笑歌曲改编相结合,每期节目一个“自带流量”的热点话题,各位嘉宾各持观点现场互怼。首期节目沙漠兄弟黄旭大秀freestyle,主持人于洋实力带节奏,新颖的节目形式和笑料十足的嘉宾尬歌环节,引发一大波自来水观众安利支持。
全网视频播放破千万 爱奇艺等七大平台强势曝光
《你好!说唱酱》于12月23日在爱奇艺、酷燃视频率先上线,紧接着又在腾讯视频、优酷视频陆续出击,除此之外今日头条、秒拍、美拍、A站、B站等全网几十家视频平台集结,联手推广节目相关视频、病毒物料,截止至25日晚11点,全网总播放量已突破1000万。
节目更与各大平台强强合作,爱奇艺,酷燃视频,微博,悦享视频,喜马拉雅,芒果互动,秒拍视频等7家媒体及平台在节目开播当天给出了开机屏,banner位等重点资源位支持,上线当天实力霸屏,曝光量达2000万,覆盖全网上亿受众。
社交性话题实力 引流病毒物料行业 内刷屏
截止至25日晚11点,节目主话题#你好说唱酱#阅读量已破4000万,黄旭沙漠兄弟多次登上热搜、热门微博位置,相关病毒话题两次进入话题榜TOP7。黄旭、刘心、臧一人、盖玺等艺人与节目官博积极互动,芒果妈妈、娱扒光、一起神吐槽等数十个微博KOL纷纷发布话题相关内容带节奏,转评互动量上百万。
《你好!说唱酱》开播前连续发布倒计时海报及其他病毒物料,调动行业、媒体朋友圈连续五天疯狂转发,形成朋友圈近千次刷屏,为节目开播积累声势与口碑。
门户媒体权威 发声娱乐自媒体 全平台安利
《你好!说唱酱》首期节目以“玩游戏该不该花钱”引发一轮“游戏氪金党”与“纯玩不花钱族”的对决。针对这一看点十足的话题,媒体方面也是纷纷给予报道,网易、搜狐等十余家门户网站,网易新闻客户端、Zaker、今日头条、一点资讯等新闻客户端权威发声;另外多家行业、娱乐微信账号原创安利,传播节目上线亮点内容,带动10万+阅读量,其中不乏娱乐全搜索、娱史通鉴等优质自媒体。
据悉,节目下期内容将围绕“在校生该不该结婚”这一更为让年轻群体扎心的话题展开,主持人于洋将与嘉宾黄旭、刘心、卡姆、臧一人、盖玺、刘凡菲延续上期精彩,互怼火力再次升级。据说现场还有黄旭卡姆“Rap Battle”,“妻管严”刘心老婆惊现观众席等爆点内容,敬请期待。
一档成功的轻综艺对短视频市场有着十分重要的战略意义:在良好整合受众碎片时间的同时,收获良好的口碑,还能吸引产生巨大的广告收益。《你好!说唱酱》的火爆离不开出品方耀世星辉传媒与制作团队的精良打造,扎心的吐槽、走心又“扎心”的歌曲改编碰撞出的强烈化学反应,让节目在业内形成良好口碑,收获大量“自来水”,成为2017年岁末最为亮眼的黑马网综。
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